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14 things you don't know about Malcolm Ethika
Posted by Tilly's on Tuesday, January 14, 2014

We sat down with Malcolm McCassy, the president and founder of Ethika during Agenda Show in Long Beach and had him answer a few random questions.






Q: Favorite State?  

A: California, you can skate, snowboard, surf, ride moto, bmx, and hit multiple concerts from San Diego to LA…and the weather doesn't really suck.

Q: Who, in your opinion is the most influential athlete of all time?

A: It's hard not to go with MJ, his game was undeniable, but he was such an amazing ambassador and one of the greatest marketing stories of all time…plus I was lucky enough to meet him which is just bananas.

Q: If you owned a unicorn as pet what would you call him/her and what would he/she look like?

A: I need a unicorn like now, I'd make a custom Ethika saddle, dye the wings red, and no question it would be a she, makes more sense if I'm gonna be riding Unicornilla around the globe.  Yes Unicornilla is the name, and she will probably get some fresh cornrows…with a custom Beats by Dre system built in.



Q: What did your last received text message read and who was it from?

A: From: my girlfriend Tristyn "So Funny, just saw a picture in US Magazine, look closely, your in the background photobombing, haha dork"

Q: Name 2 artists/bands that are blowing up this year?  

A: Austin Carlile from the band "Of Mice & Men" & Hip Hop artist "Kid Ink", they are both super down to earth, and so talented.

Q: As child, what did you want to become?  

A: I loved skateboarding & motocross, a professional in either would of been unreal, but I soon realized my skill set was destined for both sports to just be my hobbies.  I loved making people laugh, but my parents said there was no career in that, major buzz kill at the time.

Q: Are you a mommy or daddy's child?  

A: My parents separated when I was 2, lived with mom more, so mommy's boy would probably be the call. At the same time my dad got me riding dirt bikes at 3 years old, so that was our father son time…hard to beat that.  Grateful, love them both, and my 7 brother & sisters.

Q: Name one thing you're absoultely terrible at?  

A: When I do karaoke, I can literally clear everyone out of the room with my screechy voice…even Stevie Wonder would turn his head when I get on the MIC.

Q: Text message or voicemail, or just leave it at a missed call?  

A: I'm over both, lets just meet in person…I'm all about that real life sh#@t!

Q: What are some songs you've played on repeat lately?  

A: Meek Mill - Burn, MGK - See My Tears, Johnny Cash - Big bad John, Kid Ink - Bossn' Up, Fun - Carry On and anything from Bob Dylan. I just love good music, regardless of what category…


Q: What's your favorite color?

A: Red always seems to be a go to color for me, passion, fire, just a lot of depth to it…but there's only one week of the month I'm not a fan, haha, totally joking!

Q: What's on your 'NOT TO DO' list?

A: To never settle, keep charging, regardless of how low I may fall…never give up!

Q: What would you cook if you had the whole Tilly's Marketing crew over for dinner?  

A: Lately I've been on BBQ grill mission, fire that baby up, could be a mix of chicken & steak, key seasoning of course.  More importantly have the Ping Pong table set up, possibly with some Red Solo cups, and just some good ole fashion bonding with the Tilly's Family!

Q: How do you eat your eggs?  

A:I prefer just going to Denny's, ordering up some "Moons over my Hammy"…Game Changer!




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