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Atwater story...

Buzz, Then Some
Startup Atwater Clothing Gets Noticed

Atwater Clothing is Orange County’s latest buzz brand.

The Costa Mesa designer of clothes inspired by surfing has shop owners and other industry types raving.

Founders Dean Bradley and Scott Madison are seasoned designers who came up through the ranks. Madison has a designer’s flair, yet he’s technical. He’s known for his detail, such as putting the Atwater logo on grommets and embroidery inside the waist of shorts.

Those in the tight-knit surfing and skateboarding clothing business say Atwater has the potential to break through and achieve success.

The above information was taken from an article written by Sherri Cruz for Orange County Business Journal Staff posted at