Etnies at Tillys.com! Etnies Background: Etnies is an American footwear manufacturer owned by Sole Technology, Inc. that specializes in shoes and clothing ostensibly for skateboarders, snowboarders, BMX riders and surfers. The company was started in 1986; its name is derived from the word 'ethnic', a nod to the skateboarding sub-culture of the time. In 1989, Pierre André took charge of the company, making it the first skateboard shoe company owned by a professional skateboarder. Etnies is considered to be the most accessible of Sole Technology's brands. While its other manufacturers, éS Footwear and Emerica, focus more narrowly on skateboarding shoes, Etnies has a broader focus, such as Etnies for babies, and including Etnies Girl. The above information is from Wikipedia.