Imaginary Foundation
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Imaginary Foundation Clothing at Tillys.com!

Imaginary Foundation Background:

The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. They hold dear a belief in human potential and seek progress in all directions. The small clandestine team is headed up by the mysterious "Director," a 70-something Uber-intellectual whose father founded the Dadaist movement. Avoiding direct publicity, the team has sought clothing as an unlikely vehicle for bringing their ideas beyond the academic realm and into popular culture.

The Imaginary Foundation's basis has been a strong sense of community, free inquiry, creativity, and the experimental spirit. Over the years the Imaginary Foundation has generated a critical mass of creative people in many different fields, for whom it's been a catalyst for experimentation and innovation.

"The Imaginary Foundation is a crazy and magical place, and the electricity of its members seems to make for a wonderfully charged atmosphere, so that sometimes before sessions one becomes excited and a little anxious, as though a thunderstorm were sweeping in."

The above information is from the Imaginary Foundation web site.