l.e.i. History...l.e.i. is an acronym for LIFE, ENERGY, INTELLIGENCE - the exact qualities that belong to you, our customers. These words capture the essence of our philosophy, world view, and our commitment to making you look good. So it should come as no shock that l.e.i. is the most popular jeanswear brand among fashion-forward 13-17 year old girls. Infused with a fun, care-free attitude and a clever attention to styles and trends, the l.e.i. brand appeals to a broad-range of dynamic and spirited girls from all different backgrounds. l.e.i. is recognized all of the world as a leading designer of trend-right clothing for teen girls everywhere.The above information is from the l.e.i. website.