Levi’s at Tillys.com! Levi’s Background: The Levi's story began in 1853 when a Bavarian immigrant named Levi Strauss opened a wholesale dry goods business. Twenty years later he patented the process of putting rivets in pants for strength, and the world's first jeans were born. For over 130 years, Levi's® has defined denim. The one that started it all today offers an incredible array of high-quality, great-fitting jeans. Levi's for men. For women. For whenever the mood strikes you. Your Levi's® jeans are waiting. The above information was taken from the Levi's website.