Lost Clothing, Lost Girl Clothing - LOST ENTERPRISES


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LOST ENTERPRISES - Lost Clothing, Lost Girl Clothing - TILLYS

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LOST Wing Ding Mens T-Shirt - Heather Brown
$21.99

LOST Royalty Mens T-Shirt - Heather Green
$21.99

LOST Carnauba Mens T-Shirt - Navy
$18.99

LOST Whiplash Mens T-Shirt - White
$18.99

LOST Mr Big Mens T-Shirt - Turquoise
$14.99

LOST Blaster Mens T-Shirt - Black
$14.99

LOST Nester Mens T-Shirt - Black
$19.99

LOST Tenth Hole Mens T-Shirt - Black
$18.99

LOST Armor Mens T-Shirt - Heather Brown
$24.99

LOST Sheepster Mens T-Shirt - Red
Was: $18.99
Now: $11.97

LOST EZ Money Mens Tank - Black
Was: $39.99
Now: $14.97

LOST Think Tank Mens Tank - Blue
Was: $31.99
Now: $14.97

LOST All Star Jersey Mens Tank - White
Was: $37.99
Now: $14.97

LOST Prestige Mens Tank - Charcoal
Was: $31.99
Now: $9.97

LOST Revolver Mens Shirt - Blue
Was: $41.99
Now: $24.97

LOST Front Row Mens Hoodie - Black
$54.99

LOST Fallen Mens Hoodie - Charcoal
Was: $39.99
Now: $34.99

LOST Gassed Mens Jacket - Brown
Was: $64.99
Now: $47.99

LOST G Cord Mens 22" Shorts - Brown
Was: $44.99
Now: $24.97

LOST Big Plaid Mens 22" Shorts - Black
Was: $34.99
Now: $29.97

LOST Hucker Plaid Mens 23" Shorts - Grey
Was: $49.99
Now: $29.97

LOST Mega Plaid Mens 22" Shorts - Black
Was: $49.99
Now: $29.97

LOST Hucker Plaid Mens 23" Shorts - Brown
Was: $49.99
Now: $29.97

LOST Open Wide Mens Shorts - White
Was: $47.99
Now: $24.97

LOST The Don Mens 22" Shorts - Black
Was: $34.99
Now: $29.97

LOST The Whole Deal Mens Boardshorts - Black
Was: $34.99
Now: $19.97

LOST Girls Girls Girls Mens Boardshorts - Red
Was: $54.99
Now: $24.97

LOST Camo Surf Drive USB 2.0 Flash Drive - Multi
$19.99

LOST Ariana Womens Top - Black
Was: $35.99
Now: $28.97

LOST Shea Womens Top - White
Was: $27.99
Now: $23.97

LOST Megan Womens Top - Purple
Was: $33.99
Now: $18.97

LOST Aurora Womens Top - White
Was: $27.99
Now: $12.97

LOST Paige Womens Top - White
Was: $35.99
Now: $13.97

LOST Love To Be Lost Womens Tee - Magenta
$19.99

LOST Birdy Womens Tee - Magenta
$23.99

LOST Coloring Book Womens Tee - White
Was: $18.99
Now: $15.97

LOST Candy Stripe Womens Tee - Aqua
Was: $21.99
Now: $14.97

LOST Always Womens Tee - White
Was: $25.99
Now: $15.97

LOST Billboard Womens Tee - Black
Was: $18.99
Now: $14.97

LOST Free To Be Womens Tee - Black
Was: $23.99
Now: $19.97

LOST Rachel Dress - Silver
Was: $41.99
Now: $19.97

LOST Amelia Dress - Sapphire
Was: $38.99
Now: $25.97

LOST Ella Womens Jeans - Grey
Was: $53.99
Now: $34.97

LOST Lilly Womens Shorts - Blue
Was: $38.99
Now: $11.97

LOST Amber Womens Shorts - Silver
Was: $37.99
Now: $18.97

LOST Jodie Womens Shorts - White
Was: $37.99
Now: $18.97

LOST Pink Womens Swimsuit Bottoms - Black
Was: $39.99
Now: $9.97

LOST Shirley Backpack - Black
Was: $38.99
Now: $29.97

LOST Trouble 5" Sticker - Assorted
$2.99

LOST Blob 4" Sticker - Purple
$2.99

LOST Tam I Am 4.5" Sticker - Pink
$2.99

LOST Candy Stripe 5" Sticker - Black/White
$2.99

LOST Wet Paint 6" Sticker - Multi
$2.99

LOST Lost Love 6" Sticker - Black
$2.99

LOST Hysteria 5" Sticker - Multi
$2.99

LOST Planet Heart 5" Sticker - White
$1.99

LOST Strokes 5" Sticker - Multi
$2.99

LOST Break Out Boys T-Shirt - Red
$14.99

LOST Silo Boys T-Shirt - Royal Blue
$14.99

LOST Metric Boys T-Shirt - White
$14.99

LOST Lost Realm Boys T-Shirt - Silver
Was: $19.99
Now: $14.97

LOST Chumpster Boys Flannel Shirt - Purple
$39.99

LOST Front Row Boys Hoodie - Black
$44.99

LOST Fallen Boys Hoodie - Charcoal
Was: $37.99
Now: $32.99

LOST Gassed Boys Jacket - Brown
Was: $54.99
Now: $49.99

LOST Maze Boys Boardshorts - Black
Was: $38.99
Now: $14.97

LOST Whole Deal Boys Boardshorts - Blue
Was: $29.99
Now: $14.97

LOST Trouble 5" Sticker - Assorted
$2.99

LOST Blob 4" Sticker - Purple
$2.99

LOST Tam I Am 4.5" Sticker - Pink
$2.99

LOST Candy Stripe 5" Sticker - Black/White
$2.99

LOST Wet Paint 6" Sticker - Multi
$2.99

LOST Lost Love 6" Sticker - Black
$2.99

LOST Hysteria 5" Sticker - Multi
$2.99

LOST Planet Heart 5" Sticker - White
$1.99

LOST Strokes 5" Sticker - Multi
$2.99

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Lost History...

Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren't too worried about winning this football game or that contest. They were "team lost". Thus the name “...lost” scribbled on books, t-shirts, benches, tables and eventually clothing.

Matt Biolos began sanding surfboards at Surfglas and Herbie Fletcher Surf Shop fresh out of high school in 1987. He made his first surfboard at this time and called it a “Ratz Ass” like in “I don’t give a .....”. His second surfboard was labeled “mayhem”- obviously not taking things very seriously. (Mayhem Ordinance was Matt's high school music band). This name "Mayhem", for better or for worse, stuck. Matt shaped 20 boards the first year. Not too many people were ordering boards from Matt yet, so to make money he continued to sand surfboards and began to paint designs on them along with a handwritten LOST wherever he could. Surfers like Christian Fletcher and Matt Archbold were getting Biolos’ paint jobs. By working in an environment with master shapers (Timmy Patterson, Jim Fuller, Terry Senate, Randy Sleigh to name a few) and good surfers, he was able to develop as a shaper.

Matt's friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, fueled in part by a suggestions from Timmy Patterson and Johnny Monson, Matt began putting his art on T-Shirts with a LOST logo. His roommate Mike Reola , a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. This included help from numerous friends in the form of small loans, work in exchange for a couch to stay on, a parent's back yard to dye tee shirts, or a vehicle in exchange for rent. Some of these people (although not a complete list by any means) were Aaron Strand, Chad Godett, Max McGhee, Joe Rich, Jason Kenworthy, Ryan Divel, Jimmy Nudo, Matt Reola, Bill Woodcock, Tonan, Ramos and PR, Paul Berton Matt "Chicken" Willey, Bill VanDenBerg and Kawika Urso.

At this time Matt was producing about 500 Mayhem Surfboards a year and had guys like Strider Wasilewski and Christian Fletcher riding them. In 1993 Lost made its first video, titled “Momentum 3”, which showcased the fledgling surf, skate and snowboard teams along with everyone who lived at the “Lost House”. The video was renamed “Dysfunctional” after almost being sued by Taylor Steele. The video was meant to be a joke and only for their friends, but its popularity led them to produce their first real video titled “What’s Really Goin’ On” in 1995.

At the same time, Mike and Matt were learning to make clothes. Neither had any experience whatsoever. (Matt had screenprinted a few Lost and Mayhem tees in High School). After a few disappointing t-shirt runs with hand presses, they walked into the monstrous Gotcha building (not knowing anyone) and Captain Jack Little offered to do the screenprinting BEFORE 6AM when the Gotcha stuff had to start. Next they figured out how to get patterns made, samples made, then find the best place to sew them up. Lost made trunks, shorts, pants, hats, jackets, and light snowboard outerwear.

In 1996, Lawrance Quigley came to them and offered to head up the design and production of the clothing - except for the t-shirts. Squigs knew who was the best at making each piece and could get it done very quickly. The Lost clothing line went from 10 peices to 30 peices overnite.

Lost's first team rider was skateboarder Chad Shetler in 1993. The first pro Lost team rider was surfer Chris Ward in 1994 (Chris was 15!), closely followed by Justin Matteson. In 1996 when another clothing company came along and offered Chris Ward six figures to break his contract, Lost surfboards was born. Lost was now Chris' surfboard sponsor. Today Lost continues to support skate and surf athletes and events as well as snowboarding and other sports. Chad Shetler runs the skate program and Matt and Mike, while running the company with partner Joel Cooper, continue to oversee all marketing and product. Chris Ward is making his inaugural run of the WCT Tour for 2005.

The original Lost house had the original Lost ramp out back and Lost Enterprises was operated out of the living room. This lasted until the house was condemned in 1996. The old Dewey's TV warehouse in downtown San Clemente became the new Lost clothing warehouse and headquarters (Lost surfboards still operates out of this building). The clothing company outgrew two more warehouses and now is located at the Irvine Spectrum complete with a Jack Murphy designed vert ramp 40’ wide with 10’8” transitions with 2 feet of vert.

We could say "Since those wild beginnings, Lost has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing…" ...but that sounds like some PR firm wrote that for us. So Lost is whatever you think it is...

The above information is from the Lost website.

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