Plan B
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PLAN B at Tillys.com!

PLAN B Background:

“PLAN B WILL ALWAYS STAY TRUE TO ITS’ SKATEBOARDING ROOTS. THEIR MAIN GOAL IS VERY SIMPLE, THEY STRIVE TO MAKE THE BEST POSSIBLE PRODUCTS AND INSPIRE OTHER PEOPLE TO GO OUT AND RIDE A SKATEBOARD.” - DANNY WAY.

IN 1991, MIKE TERNASKY FOUNDED PLAN B ALONG WITH A HANDFUL OF TOP PRO SKATEBOARDERS AS AN ALTERNATIVE TO THE BIG CORPORATIONS WHO WERE DOMINATING THE INDUSTRY AT THE TIME. THIS IS HOW THE BRAND NAME “PLAN B” WAS BORN. TERNASKY’S IDEA FOR A SMALL RIDER-DRIVEN COMPANY CHALLENGED THE STATUS QUO AND WOULD LATER REVOLUTIONIZE THE SKATEBOARDING INDUSTRY BECOMING THE NEW BENCHMARK. PLAN B’S PLATFORM WAS A SERIES OF GROUND BREAKING VIDEOS THAT SHOWCASED THE MOST PROGRESSIVE SKATEBOARDING THE WORLD HAD EVER SEEN. THE BRAND HAD REACHED A HIGH POINT IN THE MID-90’S WHEN TRAGEDY STRUCK AND TERNASKY WAS KILLED IN A CAR ACCIDENT. ORIGINAL PLAN B PRO’S DANNY WAY AND COLIN McKAY KEPT THE BRAND ALIVE BUT ULTIMATELY SHELVED IT WHEN MANAGING THE BUSINESS AND PRO SKATEBOARDING CAREERS BECAME INCREASINGLY CHALLENGING.
IN 2005, DANNY WAY AND COLIN McKAY REPEATED HISTORY BY LAUNCHING PLAN B ALONG WITH TOP PRO’S PAUL RODRIGUEZ, PJ LADD AND PAT DUFFY. RYAN SHECKLER AND TOREY PUDWILL WOULD LATER JOIN MAKING THE NEW PLAN B ONE OF THE MOST ELITE TEAMS IN SKATEBOARDNG. WITH THE SAME DRIVE AND FOCUS ON PROGRESSION THAT TERNASKY ORIGINALLY INSTILLED PLAN B HAS AGAIN BECOME A LEADER IN THE SKATEBOARDING INDUSTRY. PLAN B IS BUILT ON ONE IDEA, PROGRESSION. TO THIS DAY THAT PRINCIPLE LIVES ON STRONG IN THE BRAND AND CAN BE FOUND IN EVERY ASPECT OF WHAT WE MAKE AND DO. IT IS THE HEART OF PLAN B. WHETHER MAKING A NEW DECK CONSTRUCTION, A SKATE VIDEO OR A PAIR OF JEANS YOU CAN COUNT ON A PROGRESSIVE POINT OF VIEW AND A QUALITY OVER QUANTITY MIND SET FROM PLAN B EVERY TIME.

The above information is from the PLAN B Facebook page.

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