O'Neill Clothing, O'Neill Swim Wear, O'Neill Boardshorts, O'Neill Sandals - O'NEILL


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O'NEILL - O'Neill Clothing, O'Neill Swim Wear, O'Neill Boardshorts - TILLYS

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O'NEILL Absent Mens T-Shirt - Heather Brown
$21.99

O'NEILL Dialed Mens T-Shirt - Black
$18.99

O'NEILL Psychedelia Mens T-Shirt - Black
$18.99

O'NEILL Construction Mens T-Shirt - Brown
$18.99

O'NEILL Igor Mens T-Shirt - White
$18.99

O'NEILL Sidewinder Mens T-Shirt - Black
$18.99

O'NEILL Radiohead Mens T-Shirt - White
$14.99

O'NEILL Kailua Mens T-Shirt - White
$14.99

O'NEILL Pineapple Express Mens T-Shirt - Charcoal
$14.99

O'NEILL Absent Mens T-Shirt - Charcoal Heather
$21.99

O'NEILL Muted Mens T-Shirt - Navy Heather
$21.99

O'NEILL Top Shelf Mens T-Shirt - Black
$14.99

O'NEILL Harvest Mens T-Shirt - Black
$14.99

O'NEILL American Graffiti Mens T-Shirt - Black
$14.99

O'NEILL Glassglow Mens V-Neck T-Shirt - Black
Was: $29.99
Now: $19.97

O'NEILL Reverted Mens V-Neck T-Shirt - White
Was: $29.99
Now: $19.97

O'NEILL Gump Mens T-Shirt - Black
Was: $33.99
Now: $15.97

O'NEILL Meed Mens T-Shirt - Light Blue
Was: $18.99
Now: $16.97

O'NEILL Triumphant Mens T-Shirt - Black
Was: $18.99
Now: $16.97

O'NEILL Gump Mens T-Shirt - Green
Was: $33.99
Now: $15.97

O'NEILL Requiem Mens T-Shirt - Red
Was: $18.99
Now: $16.97

O'NEILL Triumphant Mens T-Shirt - Red
Was: $18.99
Now: $16.97

O'NEILL Sutter Mens Tee - Green
Was: $31.99
Now: $9.97

O'NEILL Tubular Mens Tank - Black
Was: $14.99
Now: $7.97

O'NEILL Whiskey Mens Flannel Shirt - Brown
Was: $34.99
Now: $26.24

O'NEILL Geller Mens Flannel Shirt - Yellow
Was: $47.99
Now: $26.24

O'NEILL Floyd Mens Shirt - Purple
Was: $48.99
Now: $34.97

O'NEILL Lexington Mens Shirt - Black
Was: $41.99
Now: $34.97

O'NEILL Wiley Mens Shirt - Brown
Was: $43.99
Now: $29.97

O'NEILL Roosevelt Mens Shirt - Blue
Was: $41.99
Now: $19.97

O'NEILL Pismo Mens Shirt - White
Was: $41.99
Now: $19.97

O'NEILL Stenograph Mens Hoodie - Heather Purple
Was: $39.99
Now: $34.99

O'NEILL Morpheus Mens Cardigan - Grey
Was: $44.99
Now: $19.97

O'NEILL Boxster Mens Jacket - Black
Was: $69.99
Now: $59.99

O'NEILL Trailblazer Mens Jacket - Brown
Was: $69.99
Now: $39.97

O'NEILL Silverado Mens Jeans - Denim
Was: $39.99
Now: $24.97

O'NEILL Vagabond Mens 22" Shorts - Denim
Was: $48.99
Now: $14.97

O'NEILL Vagabond Mens 22" Shorts - Grey
Was: $41.99
Now: $14.97

O'NEILL Rocky Mens 22" Shorts - Black
Was: $48.99
Now: $34.97

O'NEILL Triumph Mens 23" Shorts - Charcoal
Was: $44.99
Now: $29.97

O'NEILL Triumph Mens 23" Shorts - White
Was: $44.99
Now: $29.97

O'NEILL Hobbs Mens 22" Shorts - Black
Was: $49.99
Now: $34.97

O'NEILL Hilyard Mens 22.5" Shorts - Silver
Was: $45.99
Now: $34.97

O'NEILL Triumph Mens 23" Shorts - Blue
Was: $44.99
Now: $24.97

O'NEILL Davis Mens 23" Shorts - Blue
Was: $49.99
Now: $29.97

O'NEILL Hyperfreak Mens Boardshorts - Lime
$68.99

O'NEILL Phluff Daddy Mens Sandals - Brown
$16.99

O'NEILL Phluff Daddy Mens Sandals - Black/Red
Was: $16.99
Now: $12.97

O'NEILL Phluff Daddy Mens Sandals - Black
$16.99

O'NEILL Phluff Daddy Mens Sandals - Charcoal
Was: $16.99
Now: $12.97

O'NEILL Koosh Mens Sandals - Brown
$21.99

O'NEILL Koosh Mens Sandals - Black
$21.99

O'NEILL Rico Mens Slippers - Black Plaid
$24.99

O'NEILL Classic Mens Hat - Heather Grey
Was: $23.99
Now: $15.97

O'NEILL Hammer Backpack - Aqua
Was: $35.99
Now: $24.97

O'NEILL Hammer II Backpack - Grey
Was: $48.99
Now: $27.97

O'NEILL Mayflower Womens Top - Cream/Navy
$55.99

O'NEILL Lynne Womens Top - Orange
$33.99

O'NEILL Falcon Womens Top - Purple
$37.99

O'NEILL Monet Womens Top - White
Was: $33.99
Now: $21.97

O'NEILL Jessica Womens Top - Sky Blue
Was: $35.99
Now: $14.97

O'NEILL Garden Party Womens Crop Tee - White
$25.99

O'NEILL Calypso Womens Tee - Grey
$27.99

O'NEILL Yeeha Womens Tee - Vanilla White
Was: $28.99
Now: $23.99

O'NEILL Athletic Womens Tee - Heather Teal Blue
Was: $27.99
Now: $21.97

O'NEILL Light As A Feather Womens Tee - Heather Green
Was: $28.99
Now: $24.97

O'NEILL Dark Romance Womens Hooded Flannel Shirt - Black
Was: $43.99
Now: $29.99

O'NEILL Crazy Bear Womens Flannel Shirt - Purple
Was: $43.99
Now: $29.99

O'NEILL Limoge Womens Hoodie - Vanilla White
$58.99

O'NEILL Adele Womens Hoodie - Heather Grey
$38.99

O'NEILL Severin Womens Jacket - White
Was: $78.99
Now: $53.97

O'NEILL River Dance Womens Jacket - Brown
Was: $75.99
Now: $49.97

O'NEILL Runaway Womens Jacket - Royal Blue
Was: $68.99
Now: $49.97

O'NEILL Starlight Dress - Grey
$38.99

O'NEILL Mixer Dress - Pink
Was: $39.99
Now: $14.97

O'NEILL Splashes Dress - White
Was: $35.99
Now: $14.97

O'NEILL Maui Dress - Black
Was: $43.99
Now: $12.97

O'NEILL Freedom Womens Bootcut Jeans - Denim
$48.99

O'NEILL Everyday Womens Jeans - Denim
Was: $55.99
Now: $37.97

O'NEILL All Mixed Up Womens Shorts - Dark Vintage
$35.99

O'NEILL Rain Womens Shorts - White
Was: $39.99
Now: $15.97

O'NEILL Botanical Womens Shorts - Khaki
Was: $38.99
Now: $15.97

O'NEILL Tide Womens Shorts - Black
Was: $39.99
Now: $19.97

O'NEILL Pelican Womens Shorts - Charcoal
Was: $39.99
Now: $12.97

O'NEILL Libby Womens Pants - Tan
$38.99

O'NEILL Breakfast Club Womens Pants - Black
$45.99

O'NEILL Lilly Womens Pants - Khaki
Was: $38.99
Now: $23.97

O'NEILL Brooke Womens Pants - Grey
Was: $48.99
Now: $9.97

O'NEILL Green Zone Womens Pants - Grey
Was: $41.99
Now: $34.97

O'NEILL Malibu Rum Womens Swimsuit Top - Brown
$37.99

O'NEILL Malibu Rum Womens Swimsuit Bottoms - Multi
$37.99

O'NEILL Ambrosia Womens Swimsuit Top - Black
$39.99

O'NEILL Ambrosia Womens Swimsuit Bottoms - Black
$37.99

O'NEILL Surfin Safari Womens Swimsuit Top - Black
Was: $39.99
Now: $19.99

O'NEILL Tropicali Womens Swimsuit Bottoms - Blue
Was: $29.99
Now: $9.97

O'NEILL Cabana Stripe Retro Womens Swimsuit Bottoms - Blue
Was: $29.99
Now: $16.97

O'NEILL Surfin Safari Womens Swimsuit Bottom - Black
Was: $37.99
Now: $16.97

O'NEILL Cabana Stripe Retro Womens Swimsuit Bottoms - Pink
Was: $29.99
Now: $9.97

O'NEILL Sunlight Ditsy Womens Swimsuit Bottoms - Black
Was: $29.99
Now: $9.97

O'NEILL Tropicali Womens Swimsuit Bottoms - Pink
Was: $29.99
Now: $9.97

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O'Neill at Tillys.com!

O’Neill Origin...

Rubber skins that stretch like Flubber, zipperless full-body envelopes insulating the wearer against extreme water and air temperatures, tough, long-lasting wetsuits that allow full freedom of movement with minimal resistance. All this was way, way beyond the imagination of young Jack O'Neill when he moved to San Francisco in 1952 and discovered the cold-water waves off Ocean Beach.

On his lunchbreak, the window and skylight salesman would brave the chill waters with nothing more than a pair of bunhuggers borrowed from nearby Fleishacker's pool and maybe an old bathing cap from the secondhand store. Some of the guys tried wool sweaters, too, even soaked them with oil so they'd repel water, but the comfort level was not high, and after a half hour or so in the surf, they'd gather around a driftwood-and-tire fire and listen to their teeth rattle.

The better possibility, thought O'Neill, was flexible plastic foam, one of many technological developments to emerge from World War II (O'Neill served in the Army Air Corps). Sandwiching the porous material between thin sheets of plastic, Jack stuffed it into his trunks and discovered that at least part of him stayed warm. The stuff was hard to work with and almost impossible to weld together, but he was starting to get interested. When he discovered neoprene foam carpeting in the aisle of a DC-3 passenger plane, he knew he was in business. Literally.

Sometime around 1952, Jack opened the first Surf Shop in a garage across the Great Highway. He shaped a few balsa surfboards and sold accessories like paraffin wax and a few vests he started gluing together from neoprene. When the vests started selling, Jack decided to go into the wetsuit business. His friends laughed. They asked him what he planned to do for business after the handful of surfers in the area had bought one. Jack said he'd cross that bridge when he got to it.

The Surf Shop became a local gathering place, and the number of surfers began to grow. O'Neill flew in talented surfer/shapers like Phil Edwards to make boards, and wetsuit sales climbed. Jack developed designs for a shorty and a long john, and eventually a long-sleeved beaver-tail jacket. Soon surfers were riding more waves, and riding them better, in large measure because they could now enjoy longer sessions in cold water, thanks to Jack's neoprene suits.

Looking to expand his market beyond the few Northern California surfers, Jack took his wetsuits to all the major boat shows in the 1950s. He'd get large tubs, fill them with blocks of ice, and have his three kids (soon to be six) sit around on them all day. The point got across: wetsuits keep you warm.

In 1959, Jack moved his growing operation 90 miles down the coast to the warmer,sunnier shores of Monterey Bay at Santa Cruz, where there were more surfers and better waves. By then surfboards, too, were being made out of foam (covered with fiberglass and resin), and Gidget had just hit theaters nationwide. Suddenly, hundreds of young people wanted to learn to surf, and O'Neill's Surf Shop, strategically situated on the sands at Cowells Beach, was where they came.

By then, O'Neill had solved two big problems (how to keep the neoprene from tearing, and how to make it easier to slip on and off) with one simple solution: laminating elastic nylon jersey to the surface of the closed-cell foam. That development, combined with the introduction of the zig-zag stitch, ushered in the era of the modern wetsuits of today.

As Jack improved his wetsuits--new styles, features, accessories, etc.--surfers' territories expanded. Northern California became a year-round surf zone. Guys were surfing New Hampshire and Rhode Island in January! Explorations and transplants opened up Oregon, Washington, and Canada. Meanwhile, divers, waterskiers, snow-skiers, and then windsurfers were wearing wetsuits. As business boomed, O'Neill relocated to 41st Avenue, where there was plenty of room for a large manufacturing facility, and he put all six kids to work: Mike helped dad design suits, Kathy got the whole operation computerized, Pat worked in promotion and organized Team O'Neill (marquee stars and hot young kids in a range of watersports), Bridget moved into a new sportswear division, Shawne tested and multi-tasked, and Tim ran all crews for ongoing product-testing expeditions and promotions, as O'Neill began to sponsor major competitions around the world.

By 1980, Jack O'Neill's surf shop had morphed into a thriving international company, dominating the world's wetsuit market and one of the leaders in beach lifestyle sportswear clothing in the U.S., Japan, and Europe. In 1985, having run Team O'Neill for years and effectively coordinated the company's operations in Europe and Japan, Pat assumed the CEO position, freeing Jack to surf, sail, and work at a variety of environmental projects. Besides a strong interest in saving the great white shark from extinction, Jack has also developed the O'Neill Sea Odyssey program--a free, educational cruise aboard the Team O'Neill catamaran that acquaints kids with the microbiology of the Monterey Bay Marine Sanctuary, which begins at Jack O'Neill's doorstep.

On July 30th, 1998, Jack was inducted into the Surfing Walk of Fame, in front of legendary Jack's Surf Shop. Jack's star takes its rightful place on the Walk of Fame near fellow legends of the sport like Bruce Brown, Dale Velzy, Phil Edwards, Shaun Tomson, and others. As the wetsuit "Godfather", it is a tribute he well deserves.

Today, O'Neill International has a network of 28 foreign distributorships. The best-selling wetsuits in the world have been joined by one of the top sportswear clothing brands in the world. And Jack still surfs out in front of his home at Pleasure Point, cruises town in one of his '57 Jags, and occasionally takes a hot-air balloon up for a ride. Because pleasure is precisely the point. Especially when, as the saying goes, "It's always summer on the inside."

by DREW KAMPION

The above information is from the O'Neill website.

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