BB Dakota Clothing at Tillys.com! BB Dakota Clothing Background: BB Dakota was founded in 1986, in Laguna Beach, California by Gloria Brands, a Canadian fashion designer from Montreal. She married an American in 1984 and followed her new husband to southern California. Brands brought her unique French sensibility to the clothes that she created. This set BB Dakota apart from the mainstream of Orange County surf and skate lines. The BB Dakota brand has been an insider's secret for many years with many devoted fans lining up outside the original BB Dakota store in Laguna Beach, for a chance to buy BB Dakota clothing. In 2005, the secret was out as many fashion editors began to publicize this small exclusive brand in editorials in national magazines. Today BB Dakota is available in many stores across the country and is focusing on smaller independent boutiques to keep the BB Dakota brand from becoming over exposed. This information is from the BB Dakota website.