Nike 6.0, Nike Skate Shoes, Nike 6.0 Air Mogan, Nike 6.0 Swindle


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Nike 6.0, Nike Skate Shoes, Nike 6.0 Air Mogan, Nike 6.0 Swindle - Tillys.com

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NIKE 6.0 S.O. Mens T-Shirt - Navy
$19.99

NIKE 6.0 S.O. Mens T-Shirt - Purple
$19.99

NIKE 6.0 S.O. Mens T-Shirt - White
$19.99

NIKE 6.0 S.O. Mens T-Shirt - Red
$19.99

NIKE 6.0 Down N Around Mens T-Shirt - White
$19.99

NIKE 6.0 Crystal Mountain Mens T-Shirt - White
$19.99

NIKE 6.0 Daydream Station Mens T-Shirt - Black
$19.99

NIKE 6.0 Chompers Mens T-Shirt - Black
$19.99

NIKE 6.0 Ghost Trip Mens T-Shirt - Black
$19.99

NIKE Hustle Mens Shoes - White/Lucky Green
$64.99

NIKE 6.0 Air Mogan Mens Shoes - Black/White/Agent Orange
$69.99

NIKE 6.0 Air Zoom Oncore Mens Shoes - Marine/Varsity Purple/Black
$81.99

NIKE Air Twilight Mid Mens Shoes - Orion Blue/White
$74.99

NIKE 6.0 Dunk Mens Shoes - Black/Hot Red/White
Was: $77.99
Now: $54.99

NIKE 6.0 Mogan Mens Shoes - Black/Varsity Maize/Pine
Was: $74.99
Now: $54.99

NIKE 6.0 Air Mogan Mens Shoes - White/Black Pink/Orion Bl
Was: $69.99
Now: $59.99

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Nike 6.0 Story...

Nike has always been a leader in footwear when it comes to traditional sports. The not-so-traditional action sports, however, such as skateboarding, surfing, moto, bmx, wakeboarding, and so on, have always been the domain of smaller, more specialized brands. Now that the action sports industries have moved beyond niche-market status.

Nike’s first attempt at breaking into the action sports arena came in the form of Nike Skateboarding (Nike SB). Nike SB was well received in the tightly-knit skateboarding community. Shortly after, Nike introduced Nike 6.0. Nike 6.0 has a broader focus, catering to all aspects of action sports, and remains separate from Nike SB.

“We launched Nike 6.0 in the fall of 2005 after recognizing that today’s generation of kids involved in action sports has evolved,” says Nike Vice President of Sports Culture, Sandy Boedecker, “No longer are they just skating or only snowboarding. They may surf in the morning, skate after school, and shoot hoops at night with their friends. The walls between traditional sports and action sports have come down. The spontaneity and creativity of action sports inspires and invites more and more kids to participate every day. The whole product brief is based on the simple fact that kids today are more open to try different sports. Action sports are more available and more accepted; therefore, the kids are committed to more than one thing” (Poythress, twsbiz.com).

Nike 6.0 is represented by its unique Nike 6.0 Mutant logo, complete with Swoosh and 6.0 logos.

Nike 6.0 at Tillys.com.

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