Alphanumeric

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Alphanumeric at Tillys.com!

Originally launched in 1998 Alphanumeric ôEnvironMental Protection Companyö (A#) stepped onto the scene with technical yet functional apparel that was built to ride eventually laying the roots for modern streetwear. A# fused a mix of lifestyles crossing over skateboarding surfing snowboarding car culture and music. Taking a non-traditional approach to design and marketing A# utilized an educational-based ad campaign. The concept behind the brand name ôAlphanumericö is to combine letters (alpha) and numbers (numeric) to communicate a worldwide message.

Above information is taken from the Alphanumeric website
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