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Fossil Watches at Tillys.com! Fossil Watches Background:
Fossil was the first American brand to bring value and style to the watch category transforming the concept of timekeeping from the merely functional to chic and stylish must-haves for the wrist. Influenced by and incorporating a fifties Americana design into the brand image in an attempt to target value driven consumers Fossil's concept paid off and the Company quickly emerged as the leader of a growing industry.
Fossil's renowned designers constantly study emerging lifestyle and fashion trends to bring consumers the most innovative and unique products worldwide while ensuring consistency with the Company's existing product offerings and the themes and images that it associates with its products. Fossil offers an extensive line of watches under its proprietary FOSSIL« RELIC« MW« MW MICHELE« WRIST NET" WRIST PDA« and ZODIAC« brands and pursuant to license agreements under some of the most prestigious brands in the world including BURBERRY« DIESEL« DKNY« MICHAEL MICHAEL KORS« MARC JACOBS« MARC« by MARC JACOBS and EMPORIO ARMANI«. In addition Fossil offers jewelry under the FOSSIL and EMPORIO ARMANI brands. For certain of its watch products the Company owns or licenses proprietary technology including its BIG TIC« technology. In the early 1990's Fossil expanded its core business launching a line of accessory products including handbags belts small leather goods and sunglasses under the FOSSIL and RELIC brands. The Company began opening a group of outlet stores nationwide in 1996 creating its own discontinued distribution channel. Fossil became one of the first on-line retailers launching fossil.com in 1996 and began to open several Company-owned accessory stores. In 2000 FOSSIL Jeans wear a casual hip jean line for men and women was introduced on fossil.com and in Company owned stores. In 2002 Fossil created a proprietary technology brand ABACUS targeted for distribution in the electronics channel and offers the ABACUS WRIST NET and ABACUS WIRST PDA under that brand name.