HIC

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HIC at Tillys.com!

Hawaiian Island Creations History...

In 1971 brother Stephen and Jimmy Tsukayama opened Kailua Bike Shop on Uluniu Street. A year later the infamous Energy Crisis was upon us. Bike sales soared and with the additional capital the company expanded into the wholesaling of packaged plant items. To appeal to the tourist industry. ôHawaiian Island Creationsö was composed in 1972 and Paul Ichimura was commissioned to create the present distinctive symmetrical logo.

1974 marked the reloction to the present Kailua store on Hahani Street. Surf accessories and ôKailua Surfboardsö were introduced. A year later a full scale skateboarding department was added. The opening of the Board of Water Supply products one of the first surfboard manufacturing factories soon followed.

HICÆs reputation of warm and friendly personal service influence the management of Ala Moana Center to a rare invitiation to HIC to open a bike and surf shop. By the summer of 1980 the HIC flagship store opened as Hawaiian Island Sports. Five years later HIC Bike and Surf opened in the Pearlridge Shopping Center. The same year the wholesale division and the Board of Water Supply products were closed so emphasis could be place on the growing retail division.

In October 1995 HIC opened in Haleiwa Town on the North Shore of Oahu. The next few years brought dramatic changes to the make-up of the company. HICÆs first Japan addition opened in the city of Chiba in April 1997. Presently Coral Head in California is the national HIC clothing licensee and CDR is the surfboard licensee. Internationally HIC has licensees in the USA Europe Australia Brazil and Japan.

The above information is from the HIC website.
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