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Neff was started in 2002 by Shaun Neff a Southern California native. Growing up in California surrounded by the skate surf and snow culture and active in those sports he always had the dream to be apart of the business side of the industry. Originally starting out as a clothing company Neff made a couple shirts and hats and the adventure began. Shaun hustled the product out of his car buying 99 cent headbands marking Neff on them with paint pens then giving them to friends as the Neff vibe began. Shaun then moved up to Utah to attend college at BYU where he then met several key individuals in the retail industry. The first and vital character to the Neff story is Nate Bozung who Shaun met at the TRUE LIFE video premier. Neff and Boznutz would buy target beanies and headbands and give them the Neff touch then give them to the biggest dopest pros in the snow industry. Chilling with Bozung and other pros such as: Travis Rice IIkka Backstrom Laurie Heiskari and skaters Lizard King and Adam Dyet he realized to get them apart of the program and not conflict with clothing sponsors the company would have to focus on headwear. Neff Headwear became the first authentic core snow and skate headwear company in the game.
Neff today is supported by some of the biggest snowboarders and skateboarders in the world as well as key personalities and DJÆs across the globe. Neff is currently located in Ventura California and is sold in most key core skate and snow shops in the world. Neff is all about having fun and bringing new vibes and steeze to the game. Shaun Neff describes Neff Headwear in his own words ôwe are like a gumball machine spitting out endless flavors for the world to consume.ö Neff has huge plans for the future and will continue to focus on the core roots of the brand which has always been and will continue to be the focus in spreading the Neff love.