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RVCA Background:

RVCA is the brainchild of company Founder and Creative Director PM Tenore. Transcending the boundaries of traditional action sports apparel RVCA is a design-driven lifestyle brand free from passing trends. Appearing as a natural on the shelves of boutiques as on those of a local skate shop RVCA is brought together by a group of likeminded individuals from various subcultures a collaboration of sorts a lifestyle within itself.

PM TenoreÆs intention from the very beginning has been to create a platform for RVCA which combines art music fashion and a modern lifestyle in an original way. At the forefront of this vision has been RVCAÆs Artist Network Program (ANP) - a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence.

Established to promote the genuine integrity of RVCAÆs subcultures while simultaneously giving back to the community RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water oil; air land; destruction industrialization; art science; foreign domestic; order anarchy; past present.

For RVCA it is about today tomorrow and life as the big picture. It is about inspiring our generation providing something of substance and culture and above all doing it with integrity and as a united family a close knit community.

The above information is from the RVCA website.
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