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Santa Cruz Skateboards Background:

Santa Cruz Skateboards (also known as SCSS) is a U.S. sports equipment and outfit company based in Santa Cruz California. It was started in 1973. Northern California surfers Rich Novak Doug Haut and Jay Shuirman formed NHS Inc. Santa Cruz is privately owned and is part of the NHS Inc family.

Santa Cruz' main products are skateboard decks and skateboard wheels.

The above information is from Santa Cruz Skateboards Wikipedia.
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