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The Volcom idea would incorporate a major philosophy of the times "youth against establishment." This energy is an enlightened state to support young creative thinking. Volcom is a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was looked down on. The U.S. was in a recession there were riots in LA and the Gulf War. Change was in the air. Nirvana and Pearl Jam expressed it the best ... but let's take it back ...
During the march dumps of 1991 Volcom's creators Richard Woolcott and Tucker Hall set off on a snowboard trip that would forever change their lives. Tucker had just been laid off of work and jumped in the car on a routine Tahoe trip to visit Nathan Fletcher and Mark Gabriel. After riding four days of fresh powder Richard called work with the excuse that they were snowed in and extended his stay. For more than a week they awoke every morning with two feet of new snow. It was their first real experience riding powder and the new obsession wouldn't stop.
Two weeks later Richard quit his job to take some time off and snowboard. He and Tucker had also talked of starting a clothing company during the Tahoe trip but nothing was really final. Later that spring the two came up with the idea of starting a riding and clothing company based around the three sports they enjoyed. With $5000 from Richard's dad they started the process. First the name and then the stone. Volcom Stone Clothing was born.
For the first two years Richard and Tucker traveled around the world on wild journeys with friends riding whatever they could. The business side of things was minimal. The Volcom headquarters were set up in Newport in Richard's bedroom and all clothing and product sales were run out of Tucker's bedroom in Huntington. The two knew nothing about how to make clothing but that didn't matter. It was all about spirit and creativity. Since those wild beginnings the Volcom Stone Volcom clothing and the Volcom spirit have spread across the world. The Volcom Company along with its clothing and products has matured internally but continues to run off the same philosophy it started with. The Volcom thinking now flows through its art music films athletes and clothing.