Tilly's Blog
Latest Posts Archives Contests and Events Subscribe
Nike Snowboarding X Aries2010 Retro Snowboarding Exhibit
Posted by Tilly's on Thursday, April 15, 2010

Category: Entertainment , News , Photos , Product , Random , Snow

With the 2010 winter snowboarding season winding down we wanted to share a really cool retro snowboard project known as Aries2010 which was "commsioned by Nike Snowboarding's Michael Hernandez and curated by trailblazing snowboard photographer Trevor Graves meant to commemorate and educate on the history of snowboarding in a way that is too seldom done in the sport."  

Old Sims Snowboards

One of our designers Justin brought this to my attention and I was flooded with old school memories of my first snowboarding trip to Big Bear Mountain in Southern California way back in 1988. During this era if you were a snowboarder you were an outcast on the mountain, as lame as this sounds it really was snowboarders vs. skiers.  We also didn't have a ton of access to legit snowboarding gear, especially boots. That's why these Sorel Boots shots are just really classic to me, could you even imagine not having good boots or bindings now?

Old Sorel Boots

The sport has come so far so fast, just look at what Shaun White accomplished in the 2010 Winter Olympics or how Danny Kass took his small glove company Grenade Gloves and turned it into a legit business. Danny was also one of the original Nike sponsored boot riders....in my wildest dreams I would've never thought Nike would be such a player in the snowboarding, skating, and surf shoe categories. Now they are not only a major player but they continue to support Action Sports as a whole and they are always pushing the boundaries of new shoe technology.

NIKE Snowboarding Danny Kass Boot

Back in 88' there were no halfpipes, there were no parks, but once you were on the mountain there was an instant feeling of overwhelming excitement. It kind of felt like you just found a really cool small band which was on the verge of becoming huge.  By 1991 that all started to change though and the resorts and companies began to see major potential in snowboarding.  Halfpipes and year round snow camps started popping up, companies started seriously taking notice and shops like Sessions lead the way at the retail level...the rest is history!

Images provided by Tim Brodhagen: http://www.highsnobiety.com/feature_new/nike-aries-2010/

                                                            Repost This


Leave a Reply



August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009