DC's got a brand new campaign that they're running with called, "Refuse To Lose". It features 8-time supercross champion Jeremy McGrath, and teammate Trey Canard running game at Pala Raceway.

Narrated exclusively by McGrath, the words spoken and visuals displayed represent the progression of motocross from its humble beginnings, to the future ahead.

Practice to work. Work to play. Play to win. Refuse to Lose! Not get busy.

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