Etnies Pro Ryan Sheckler has been on a mission as of late, racking up coverage and compiling footage for the highly anticipated Plan B video.

He's once again in the spotlight, this time with a new shoe and new commercial from Etnies. Putting the haters to shame, one trick at a time... watch Sheckler get down to business.

Get your hands on the Etnies goods that Ryan backs here at Tilly's...