Tilly's Blog
Latest Posts Archives Contests and Events Subscribe
Under the Hood with GoodWoodNYC
Posted by Tilly's on Monday, April 02, 2012

Category: Good Wood , streetwear , Jewelry

GoodWoodNYC is the wooden jewelry company from the Big Apple that's pretty much dominated the wooden accessory game.

The brands innovative designs and unique craftmanship have caught the eye of countless celebrities like, Snoop Dogg, P. Rod, Theotis Beasley, Jaden Smith & more, who have all worn a laundry list of Goodwood styles.

Tilly's caught up GoodWoodNYC founder and CEO, Kerri O'Connell, to see how the brand started, their ongoing inspiration, the wood working design process and more. Have a read and see what the hype is all about.



What’s your name and position at GoodWood?
My name is Kerri O'Connell and I am the owner/founder and CEO at GoodWoodNYC.

pandahead.jpgHow did GoodWood start? GoodWood started with an idea to create wooden jewelry incorporating designs that were typically made of metals like gold and silver. We've been around for 4 years now.

What were the brands humble beginnings like? In the very beginning it was just me hand carving wooden rings in my apartment and selling them to friends. The pieces were getting a lot of attention so I started going out and promoting it as a brand. I needed more space to work so I moved into the basement of someone's house and ran the business out of there for a few months. I had sanders and tools and a laser engraver stuffed into a tiny room. Around that time it started taking off so I contacted some friends in the industry to get involved.  Eventually we got a studio space and were able to get things off the ground.

What inspires each piece? Based in NYC, does the big apple have a serious influence over each design? I would say NYC plays a big role in the style of the pieces and the concept of the brand, but each design has it's own influences. I like to incorporate ironic images into modern designs, so a lot of inspiration comes from culture in general.


key21.jpgWhat’s the design process like for each piece created? The concept is the first thing. We have weekly meetings to discuss new ideas for pieces and new products. Once we are good on a concept we start designing graphics and products that will fit within the concept. Sometimes we can go through 3 to 4 drafts before we are satisfied with final designs. When we have the solid designs, we create a file that is readable for engraving. After the engraving we still design further with color options and various wood working techniques depending on the product.


Goodwood has been blowing up lately. Why do you think so many people are backing GoodWoods look? I think people like the variety of original designs and the quality of the pieces. We offer so many different designs and unique products.


What celebrities have worn Goodwood accessories? Snoop Dogg, Nas, Jaden Smith, Spike Lee, Nigel Sylvester, Louie Vito, Theotis Beasley, P. Rod... Since each piece is hand sanded, assembled and painted, is it safe to say that no two Goodwood pieces are alike?

No two pieces are identical. Each piece of wood has a different grain. The same procedures are done to each piece but they are still a natural material and made by hand. 

Get the newest GoodWoodNYC styles right here at Tilly's...


                                                            Repost This


Leave a Reply



August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009