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This year, the etnies Buy a Shoe, Plant a Tree entered its second year as a global cause-driven campaign. In 2011, the inaugural year, the program was a success in reaching its goal of 35,000 trees planted in Costa Rica with partner La Reserva Forest Foundation. For 2012, etnies partnered with Trees for the Future (TFTF), a leading nonprofit organization planting trees worldwide through seed distribution, agroforestry training and in-country technical assistance. Over the last 500 years, Brazil’s Atlantic Rainforest has been destroyed dramatically leaving only seven percent of its original cover today. Through agricultural production and urban development, millions of acres of trees have been tragically damaged, burned or cut down. etnies is stepping in by expanding its Buy a Shoe, Plant a Tree project to help reverse Brazil’s deforestation. Through its partnership with Trees for the Future, etnies will bring people together to make a difference in this area, one shoe and tree at a time. etnies will support planting 100,000 trees within the Atlantic Rainforest’s state of São Paulo throughout 2012. The one-for-one program plants a tree for every purchase of etnies Jameson 2 and Jameson 2 Eco.
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