Formed in 2007, JSLV is a brand committed to bringing quality apparel to the skate, snow, surf and art culture. JSLV is made up of a diverse group of individuals all sharing common goals and dreams. In a short amount of time JSLV has grown from a well thought out plan into a brand that is now recognized on an international level. It is only because of our "now or never" attitude and the continued support of our industry and community of friends, that we are able to preserve the momentum and drive it takes to keep our doors open. We incorporate facets of our daily lives and are inspired by our daily struggles.