Superbrand, founded in 2008 by Dion Agius, Clay Marzo, and Ry Craike, is all about progression. By joining a team of young, innovative Surfboard designers—the Superbrand Shapers' Collective—with a skate-influenced aesthetic and full-board graphics, Superbrand set new standards of excellence in the surfboard industry. Beginning with gaining a core following in the surf community with high quality and unique-looking boards, hype quickly grew.
In June 2010 Superbrand launched its first Men's Apparel Collection, an assortment that followed the youthful, progressive, high-quality aesthetic of the Brand. With the bones in place, distribution carefully grew to core markets and fine boutiques in the US, Australia, and select other regions.