The Mad Hueys is a brand born of the surf and fishing culture and lifestyle. The Mad Hueys goes beyond shirts and simple clothing and business. Instead of holding back the grit, and fun of their culture, the Mad Hueys embrace it by dispensing of unnecessary etiquette that only serves to satisfy those uptight enough to be repulsed by every-day realness. The Mad Hueys expresses more than just a love for fishing and the ocean in that it embraces every aspect of the dirty details of the lifestyle that can be appreciated, and enjoyed, and is harmless in nature. The Mad Hueys may not represent a culture that suits everyone, but it perfectly suits many. And as a result of the meaning behind the brand, wearing a Mad Hueys t shirt can go so far as to form relationships and friendships.