YMI drives on the culture of "I Can." Since its foundation in 2000, the entrepreneurial spirit of YMI made it possible for them to succeed in a very crowded space. YMI prides itself on creating premium denim for juniors in the form of fashion bottoms and outerwear. YMI Jeans has since then expanded to more styles of clothing including fashion tops, dresses, active wear, intimate apparel, footwear and handbags. They've also decided to show the little ones some love by providing missy denim and fashion bottoms. Girls who appeal to YMI are confident, vibrant, youthful, and love to express themselves through the clothes that they wear. YMI wants to make clothing that fits your personality. If you are not familiar with the denim brand, give them a browse. They guarantee that you'll find a style that you'll love.