Not Your Mother's Blonde Treatment Shampoo. Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color. BLONDE MOMENT will cleanse gently and increase shine no matter your shade. Infused with dark violet pigment to prevent brassiness & color changing and violet rice for revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life’s moments. 8 oz. Made in USA.