Suavecita Semi-Permanent Hair Color. Suavecita Semi-Permanent Hair Color is a direct dye cream formula that does not require a developer. Feel good about adding a pop of color to your pre-lightened hair with this conditioner based, vegan and cruelty-free, long-lasting, semi-permanent color line. No PPD. No Peroxide. No Ammonia. No Alcohol. No Developer required. Vegan & Cruelty-Free. Wisteria is a stunning pastel purple that will give you a whimsical, ethereal look. Net wt. 4 fl oz (118 mL). Made in USA.