Suavecito x Johnny Cupcakes Firme Hold pomade. Just because it smells like a cupcakes doesn’t mean it has any less holding power than you are used to. Formula for the Firme has not changed one bit. It still gives you a powerful hold for any hair type and hair style. This pomade will have no trouble working with curly or thick hair. Use it to style up your pompadour or slickback with ease. It is water soluble as well so it washes out with just water at the end of the day. Vanilla cupcake scented. 4 oz. Imported.