RVCA is actually not an acronym. It's pronounced ruca (roo-cah), which simply means clothes in Greek. The "U" is written in tradition Roman script, which is actually a "V".We also stand for nature and industrialization. Indy art, mass produced. A collection of subcultures, brought together in a single brand. To fit in here, you have to stand out. This is RVCA clothing. Surfing, skateboarding, graffiti, and freedom all run deep in its roots, ever since its founding in 2001. RVCA shirts bring the best in graphic tees and tank tops, plus our boardshorts, jeans, men's flannel shirts, shoes, and the ever popular RVCA hats. Basically, everything a girl or guy needs to keep comfortable while conquering challenges – a balance of opposites. Get your RVCA hoodie, RVCA backpack or whatever you need from Tillys.